OPINION: All These New Flavors Take The Focus Off The Original Cheetos
I don’t usually go on these campaigns against big corporations. I realize that everyone makes mistakes in their decisions, especially on a corporate level, and it’s not usually my place to criticize. However, this has simply gone too far.
The debut of Flaming Hot Cheetos in 1998 was a controversial decision. Many purists such as myself were aghast. Why would they want to try and build on a winning flavor?
Boy, do I miss those days now.
You see, in those simpler times, Flaming Hot Cheetos seemed like we had lost everything that made Cheetos and Frito Lay respected, well regarded brands.
But once those floodgates were opened, we got every insane and inane idea coming in. Cheetos Puffs. Jalapeno Cheetos. The short-lived Crystal Cheetos. It’s like it happened at the blink of an eye.
We’re a simple country where our snacks should be kept simple. Before our grocery stores bacame a laughingstock of different flavors, the word “Cheeto” actually meant something.
And it may never mean something again.
CC Photo Courtey Of Flickr/jeepersmedia